{"id":3913,"date":"2025-08-07T09:03:19","date_gmt":"2025-08-07T02:03:19","guid":{"rendered":"https:\/\/athenacorp.vn\/iso-90012015-a-system-piece-in-the-picture-of-total-quality-management-tqm\/"},"modified":"2025-08-07T09:03:19","modified_gmt":"2025-08-07T02:03:19","slug":"iso-90012015-a-system-piece-in-the-picture-of-total-quality-management-tqm","status":"publish","type":"post","link":"https:\/\/athenacorp.vn\/en\/iso-90012015-a-system-piece-in-the-picture-of-total-quality-management-tqm\/","title":{"rendered":"ISO 9001:2015 \u2013 A System Piece in the Picture of Total Quality Management (TQM)"},"content":{"rendered":"<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"10f49688-6dd2-4b18-90c4-5ca2dee5371e\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5df26394-9dfb-4718-99c6-bfc631e3fee8\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"337\" data-end=\"686\"><strong data-start=\"337\" data-end=\"354\">ISO 9001:2015<\/strong> is not just a certificate hanging on the wall \u2013 it is a<strong data-start=\"410\" data-end=\"451\"> living quality management system<\/strong>, designed to improve operational efficiency, enhance customer satisfaction, and guide sustainable development. However, to fully unlock its value, ISO 9001 needs to be placed within a broader context \u2013 <strong data-start=\"651\" data-end=\"685\">the philosophy of Total Quality Management (TQM)<\/strong>. <\/p>\n<h3 data-start=\"688\" data-end=\"749\"><span style=\"color: #333399;\"><strong>\u2705 ISO 9001:2015 \u2013 The Backbone of the Quality Management System<\/strong><\/span><\/h3>\n<p data-start=\"751\" data-end=\"994\"><strong data-start=\"751\" data-end=\"779\">The ISO 9001:2015<\/strong> standard was born out of the global need for quality \u2013 helping organizations across all sectors build a consistent and improvement-capable system. With its <strong data-start=\"931\" data-end=\"969\">High-Level Structure (HLS) framework<\/strong>, the standard includes: <\/p>\n<ul data-start=\"996\" data-end=\"1598\">\n<li data-start=\"996\" data-end=\"1113\">\n<p data-start=\"998\" data-end=\"1113\"><strong data-start=\"998\" data-end=\"1041\">7 Quality Management Principles (QMPs):<\/strong> from customer focus and leadership to continual improvement&#8230;<\/p>\n<\/li>\n<li data-start=\"1114\" data-end=\"1598\">\n<p data-start=\"1116\" data-end=\"1158\"><strong data-start=\"1116\" data-end=\"1139\">10 main clauses<\/strong>, with key highlights including:<\/p>\n<ul data-start=\"1161\" data-end=\"1598\">\n<li data-start=\"1161\" data-end=\"1260\">\n<p data-start=\"1163\" data-end=\"1260\"><strong data-start=\"1163\" data-end=\"1180\">Clause 4:<\/strong> Position the organization within the market context \u2013 understand yourself, your customers, and your competitors.<\/p>\n<\/li>\n<li data-start=\"1263\" data-end=\"1376\">\n<p data-start=\"1265\" data-end=\"1376\"><strong data-start=\"1265\" data-end=\"1282\">Clause 5: <\/strong>The <strong data-start=\"1303\" data-end=\"1315\">leadership<\/strong> role \u2013 without top-down commitment, ISO remains nothing more than words on paper.<\/p>\n<\/li>\n<li data-start=\"1379\" data-end=\"1497\">\n<p data-start=\"1381\" data-end=\"1497\"><strong data-start=\"1381\" data-end=\"1400\">Clauses 6\u20138:<\/strong> Planning \u2013 Support \u2013 Operation: Together, they form a closed quality loop from strategy to execution.<\/p>\n<\/li>\n<li data-start=\"1500\" data-end=\"1598\">\n<p data-start=\"1502\" data-end=\"1598\"><strong data-start=\"1502\" data-end=\"1522\">Clauses 9\u201310:<\/strong> Performance evaluation and improvement \u2013 verifying effectiveness and driving continual development.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 data-start=\"1600\" data-end=\"1659\"><strong><span style=\"color: #333399;\">\u2705 ISO &amp; TQM \u2013 System Standardization vs. Culture Nurturing<\/span><\/strong><\/h3>\n<p data-start=\"1661\" data-end=\"1896\">If<strong data-start=\"1665\" data-end=\"1677\"> ISO 9001<\/strong> is the &#8220;blueprint of the factory,&#8221; then <strong data-start=\"1710\" data-end=\"1758\">TQM is the working culture inside that factory<\/strong>. These two elements are inseparable \u2013 on the contrary, <strong data-start=\"1799\" data-end=\"1895\">integrating ISO with TQM is the path to optimizing both short-term efficiency and long-term sustainable capability.<\/strong> <\/p>\n<ul data-start=\"1898\" data-end=\"2138\">\n<li data-start=\"1898\" data-end=\"1987\">\n<p data-start=\"1900\" data-end=\"1987\"><strong data-start=\"1900\" data-end=\"1912\">ISO 9001<\/strong> helps <strong data-start=\"1918\" data-end=\"1941\">standardize processes<\/strong>, clarify responsibilities, and ensure consistency.<\/p>\n<\/li>\n<li data-start=\"1988\" data-end=\"2138\">\n<p data-start=\"1990\" data-end=\"2138\"><strong data-start=\"1990\" data-end=\"1997\">TQM<\/strong> emphasizes a <strong data-start=\"2008\" data-end=\"2036\">mindset of continual improvement<\/strong>, <strong data-start=\"2038\" data-end=\"2066\">employee empowerment<\/strong>, and <strong data-start=\"2068\" data-end=\"2100\">customer centricity<\/strong> \u2013 a philosophy that permeates all levels of the organization.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2140\" data-end=\"2253\">\u27a1\ufe0f Connecting these two elements is not merely a technical task \u2013 it represents a transformation in how a business operates and thinks.<\/p>\n<\/div>\n<p data-start=\"2140\" data-end=\"2253\"><a href=\"https:\/\/athenacorp.vn\/?attachment_id=3902#main\"><img decoding=\"async\" class=\"aligncenter wp-image-3902 size-full lazyload\" data-src=\"https:\/\/athenacorp.vn\/wp-content\/uploads\/2025\/08\/1.png\" alt=\"The Connection Between ISO &amp; TQM\" width=\"600\" height=\"400\" title=\"\" data-srcset=\"https:\/\/athenacorp.vn\/wp-content\/uploads\/2025\/08\/1.png 600w, https:\/\/athenacorp.vn\/wp-content\/uploads\/2025\/08\/1-300x200.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/a><\/p>\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<hr data-start=\"2255\" data-end=\"2258\">\n<h3 data-start=\"2260\" data-end=\"2319\"><strong><span style=\"color: #333399;\">Hands-on Workshop \u2013 ISO is not just to learn, but to apply<\/span><\/strong><\/h3>\n<p data-start=\"2321\" data-end=\"2505\">In the intensive training program \u201c<strong data-start=\"2358\" data-end=\"2405\">ISO 9001:2015 \u2013 Application in TQM Operations<\/strong>,\u201d participants don\u2019t just study theory \u2014 they receive hands-on, <strong data-start=\"2448\" data-end=\"2470\">step-by-step<\/strong> guidance through practical activities such as:<\/p>\n<p data-start=\"2507\" data-end=\"3025\">\ud83d\udd39 <strong data-start=\"2510\" data-end=\"2562\">Analyzing ISO clauses through real-life scenarios<\/strong> \u2013 understanding not just the content, but also the intent behind each clause <br data-start=\"2629\" data-end=\"2632\">\ud83d\udd39<strong data-start=\"2635\" data-end=\"2667\"> Practicing ISO procedure writing<\/strong> \u2013 based on standard templates tailored to the enterprise\u2019s actual operations <br data-start=\"2724\" data-end=\"2727\">\ud83d\udd39 <strong data-start=\"2730\" data-end=\"2758\">Simulating internal audits<\/strong> \u2013 using ISO checklists to practice critical review and improvement<br data-start=\"2815\" data-end=\"2818\">\ud83d\udd39 <strong data-start=\"2821\" data-end=\"2840\">Group discussion:<\/strong> How to <strong data-start=\"2856\" data-end=\"2893\">integrate ISO into a company\u2019s improvement culture<\/strong> in the spirit of TQM?<br data-start=\"2930\" data-end=\"2933\">\ud83d\udd39<strong data-start=\"2936\" data-end=\"2960\"> Special case study:<\/strong> A company that achieved ISO certification but still received customer complaints \u2013 why?<\/p>\n<p data-start=\"2507\" data-end=\"3025\"><a href=\"https:\/\/www.facebook.com\/profile.php?id=100063295354359\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter wp-image-3908 size-full lazyload\" data-src=\"https:\/\/athenacorp.vn\/wp-content\/uploads\/2025\/08\/4.png\" alt=\"Workshop Athena I&amp;E\" width=\"600\" height=\"400\" title=\"\" data-srcset=\"https:\/\/athenacorp.vn\/wp-content\/uploads\/2025\/08\/4.png 600w, https:\/\/athenacorp.vn\/wp-content\/uploads\/2025\/08\/4-300x200.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/a><\/p>\n<hr data-start=\"3027\" data-end=\"3030\">\n<h3 data-start=\"3032\" data-end=\"3089\"><span style=\"color: #333399;\"><strong>\ud83d\udd0e Conclusion: Achieving ISO is a necessary \u2013 but not sufficient \u2013 condition<\/strong><\/span><\/h3>\n<p data-start=\"3091\" data-end=\"3369\">Many organizations \u201cmeet ISO standards\u201d yet still struggle with <strong data-start=\"3149\" data-end=\"3245\">customer complaints, disconnected processes, or a culture of improvement that has not taken root.<\/strong> This shows that <strong data-start=\"3265\" data-end=\"3323\">ISO must live in every person and every action<\/strong> \u2014 not just exist in the pages of a system manual. <\/p>\n<p data-start=\"3371\" data-end=\"3570\">And that is precisely <strong data-start=\"3386\" data-end=\"3436\">the value of combining ISO 9001:2015 with TQM<\/strong> \u2013 standardizing processes plus nurturing culture, enabling businesses to operate efficiently, grow sustainably, and continuously move forward.<\/p>\n<hr data-start=\"3572\" data-end=\"3575\">\n<p data-start=\"3577\" data-end=\"3770\"><strong>\ud83d\udce9 Interested in training programs or consulting on applying ISO combined with TQM?<\/strong><br data-start=\"3650\" data-end=\"3653\">\ud83d\udc49 Don\u2019t hesitate to contact our team of experts for tailored solutions that fit your business needs!<\/p>\n<p data-start=\"3577\" data-end=\"3770\"><a href=\"https:\/\/athenacorp.vn\/?attachment_id=3904#main\"><img decoding=\"async\" class=\"aligncenter wp-image-3904 size-full lazyload\" data-src=\"https:\/\/athenacorp.vn\/wp-content\/uploads\/2025\/08\/2.png\" alt=\"What is Lean?\" width=\"600\" height=\"400\" title=\"\" data-srcset=\"https:\/\/athenacorp.vn\/wp-content\/uploads\/2025\/08\/2.png 600w, https:\/\/athenacorp.vn\/wp-content\/uploads\/2025\/08\/2-300x200.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:cf96b40c-876d-4557-b542-8cca1ebbf115-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"20dbe812-9d76-4ac9-bb01-52ce596fef80\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<hr data-start=\"141\" data-end=\"144\">\n<h3 data-start=\"146\" data-end=\"193\"><span style=\"color: #ed1c24;\"><strong><a href=\"https:\/\/athenacorp.vn\/07-dieu-trong-phuong-phap-tu-van-dao-tao-o-athena-ie\/\">\ud83c\udf1f About Us \u2013 Athena I&amp;E<\/a><\/strong><\/span><\/h3>\n<p data-start=\"195\" data-end=\"386\"><strong data-start=\"195\" data-end=\"224\">Athena I&amp;E Joint Stock Company<\/strong> is a specialized training and consulting firm in the fields of <strong data-start=\"279\" data-end=\"331\">Quality Management, Lean \u2013 Six Sigma, TQM, and ISO<\/strong> for manufacturing and service enterprises in Vietnam.<\/p>\n<p data-start=\"388\" data-end=\"618\">With a team of hands-on experts, <strong>we are committed to delivering practical, easy-to-apply solutions that create sustainable value<\/strong> for every business.<\/p>\n<p data-start=\"620\" data-end=\"666\">\ud83d\udd27 <strong data-start=\"623\" data-end=\"666\">Our key services include:<\/strong><\/p>\n<ul data-start=\"667\" data-end=\"883\">\n<li data-start=\"667\" data-end=\"715\">\n<p data-start=\"669\" data-end=\"715\">In-house training on ISO 9001, TQM, <a href=\"https:\/\/athenacorp.vn\/tu-duy-cai-tien-lien-tuc-kaizen-trong-cong-viec-2025\/\">Kaizen<\/a>, <a href=\"https:\/\/athenacorp.vn\/phuong-phap-lean-lieu-con-phu-hop-trong-thoi-dai-4-0\/\">Lean<\/a>, and more<\/p>\n<\/li>\n<li data-start=\"766\" data-end=\"826\">\n<p data-start=\"768\" data-end=\"826\">Internal auditor training and continual improvement coaching<\/p>\n<\/li>\n<li data-start=\"827\" data-end=\"883\">\n<p data-start=\"829\" data-end=\"883\">Building a culture of improvement and efficient operating models<\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/athenacorp.vn\/?attachment_id=3910#main\"><img decoding=\"async\" class=\"aligncenter wp-image-3910 size-full lazyload\" data-src=\"https:\/\/athenacorp.vn\/wp-content\/uploads\/2025\/08\/5.png\" alt=\"contact@athenacorp.vn\" width=\"600\" height=\"400\" title=\"\" data-srcset=\"https:\/\/athenacorp.vn\/wp-content\/uploads\/2025\/08\/5.png 600w, https:\/\/athenacorp.vn\/wp-content\/uploads\/2025\/08\/5-300x200.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/a><\/p>\n<hr data-start=\"885\" data-end=\"888\">\n<p data-start=\"890\" data-end=\"1070\"><span style=\"color: #ed1c24;\">\ud83d\udcde <strong data-start=\"893\" data-end=\"968\">Do you need an ISO training roadmap tailored to your company\u2019s specific needs?<\/strong><\/span><br data-start=\"968\" data-end=\"971\"><span style=\"color: #ed1c24;\">\ud83d\udcbc <strong data-start=\"974\" data-end=\"1068\">Do you want to integrate your quality management system into a culture of improvement (TQM) to enhance competitiveness?<\/strong><\/span><\/p>\n<p data-start=\"1072\" data-end=\"1253\">\ud83d\udce9 <strong data-start=\"1075\" data-end=\"1132\">Contact Athena I&amp;E today for a free 1:1 consultation<\/strong>!<br data-start=\"1132\" data-end=\"1135\">\ud83c\udf10 Website: <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1147\" data-end=\"1194\">www.athenacorp.vn<\/a><br data-start=\"1194\" data-end=\"1197\">\ud83d\udce7 Email: <a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"1207\" data-end=\"1226\">contact@athenacorp.vn<\/a><br data-start=\"1226\" data-end=\"1229\">\ud83d\udcde Hotline: 1900 8622<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>ISO 9001:2015 is not just a certificate hanging on the wall \u2013 it is a living quality management system, designed to improve operational efficiency, enhance customer satisfaction, and guide sustainable development. However, to fully unlock its value, ISO 9001 needs to be placed within a broader context \u2013 the philosophy of Total Quality Management (TQM). [&#8230;]\n","protected":false},"author":3,"featured_media":3907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,114,116],"tags":[127,946,117,819,948,947],"class_list":["post-3913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-restructuring","category-performance_management","category-training","tag-business-management-consulting","tag-iso-90012015-en","tag-lean-en","tag-production-management","tag-total-quality-management","tag-tqm-en"],"_links":{"self":[{"href":"https:\/\/athenacorp.vn\/en\/wp-json\/wp\/v2\/posts\/3913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/athenacorp.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/athenacorp.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/athenacorp.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/athenacorp.vn\/en\/wp-json\/wp\/v2\/comments?post=3913"}],"version-history":[{"count":0,"href":"https:\/\/athenacorp.vn\/en\/wp-json\/wp\/v2\/posts\/3913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/athenacorp.vn\/en\/wp-json\/wp\/v2\/media\/3907"}],"wp:attachment":[{"href":"https:\/\/athenacorp.vn\/en\/wp-json\/wp\/v2\/media?parent=3913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/athenacorp.vn\/en\/wp-json\/wp\/v2\/categories?post=3913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/athenacorp.vn\/en\/wp-json\/wp\/v2\/tags?post=3913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}